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It could also meant the game is still being worked on, but any embargo past midnight the night before is sketchy as hell. That’s not a signal that the game may have middling reviews, that’s a signal that the publisher is trying to sell copies before the word hits the street. If it isn’t up until a few hours after the game is launched you should probably run screaming the other way. When a game’s embargo isn’t up until the day of launch you need to be careful. Embargoes can remove the temptation to rush through a game in order to get the first review out, which leads to better reviews for the consumer. Usually this isn’t much of a problem, and it lets every review run at the same time and gives reviewers ample time to play the game. It's a vicious loop, and making a good faith agreement and then breaking it later is bad news for a publication that wants its word to mean something. In exchange for early access to the game, we agree to hold content until a certain agreed-upon time.īreaking embargoes, on the other hand, can potentially lead to a loss of access to future release games, and you have to agree to the embargo to play the game, which means by the time you realize a game is broken, it's already too late. An embargo is an agreement between the press and the publisher about when coverage for the game can be released to the public. This leads us into a good discussion of what embargoes are, and what they do. The reviews for Assassin’s Creed Unity were held until noon
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I’m glad I waited, there are way too many other things to play. Hell, I was going to pick up a copy of the game today until I read user reviews. post-release embargo benefits no one but Ubisoft. There’s no valid reason for a review embargo such as this it’s blatantly anti-consumer and likely designed to get the first rush of hardcore fans into the stores to buy their copies of the game before the reviews hit. Assassin's Creed Unity isn't as framerate-sensitive as a shooter like Call of Duty, but navigating the world when the game was struggling to respond to my inputs felt like a chore," Polygon's review states. "All of this adds up to a game whose technical issues often make it more difficult to play. The game will have been available to purchase for as long as a dozen hours before anyone could read whether it was good or bad, or if it suffers from technical problems. The reviews for Assassin’s Creed Unity were held until noon, Eastern time today. A good, strong early review can have an appreciable effect on the business of launching a game. Strong reviews that far out can help boost pre-order numbers and lead to a larger launch at retail.
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If a review comes out a good ways before launch, such as the new Dragon Agegame, it’s usually a sign of confidence. There’s always a meta-commentary to be had about the timing and execution of game reviews.